Seventy-four days. That is how long it took me to get from zero to a hundred subscribers, and I want to be straight about the part nobody likes: not one of them came from a clever tactic.
I did three things, over and over.
Giveaways brought in people who unsubscribed the week after. A paid promotion brought nine sign-ups at a cost I would rather not print. A launch-day thread got a lot of likes and very little else.
Open your welcome email. Does it ask a question a real person could answer in one line? If not, change it before you do anything else. Replies tell mailbox providers you are wanted, and they tell you what to write next.
Reply and tell me where your first hundred came from. I read every one.
What do YOU think?
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