The 10-minute Repeat Customer Checklist

A free one-page checklist to spot where regulars slip away.

30 Sept 202635

What do YOU think?

Ellie Watson · 1 Oct
Printed and stuck by the coffee machine. The goodbye box was a real eye-opener for us.
Grace Okafor · 2 Oct
Did it with the whole team on Monday. We scored ourselves a 2 on the follow-up.

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Hi there,

Thanks for all the replies to the last email. Lots of you asked the same thing: "Where do I start?"

So I've made a free, one-page checklist. It takes about ten minutes and walks you through the moments where a first-time customer either becomes a regular or quietly drifts away.

What's on it

The first ten seconds: are people greeted, or just served?
The wait: is it clear where to order and where to stand?
The goodbye: does anyone give them a reason to come back?
The follow-up: do you have any way to say hello again?

Get the free checklist

Print it, stick it by the till and tick through it on a quiet morning. Reply and tell me which box surprised you most.

Cheers, Jess

The 10-minute Repeat Customer Checklist

What do YOU think?

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What's on it